>> Click to enlarge << Shown with the $20,000 Lands’ End check are from ... Photo by: Kelley Kaiser

This past August Lands’ End kicked off their Heritage Collection product launch and Heritage Tour at the North Point Lighthouse in Milwaukee, Wisconsin by making a $20,000 donation to the lighthouse.

>> Click to enlarge << With the magnificent backdrop of the 1888 North ... Photo by: Kelley Kaiser

Partnering with the U.S. Lighthouse Society the event celebrated Lands’ End’s ongoing commitment to lighthouse preservation by supporting the restoration of the North Point Lighthouse South Ravine Trail to connect the upper South Ravine Trail to the Stormwater Regenerative Conveyance System in the lower ravine, which is designed to capture storm water pollution runoff in the ravine before it reaches Bradford Beach and Lake Michigan.

>> Click to enlarge << The Lands’ End Airstream Heritage Tour Trailer at ... Photo by: Kelley Kaiser

As part of the event The Weather Channel broadcast two early morning segments from atop the tower.

>> Click to enlarge << Mark Kuehn, curator of the museum at North Point ... Photo by: Kelley Kaiser